When Sport Meets Business: Capabilities, Challenges, Critiques

by Klaus Nielsen, Rasmus K. Storm, Ulrik Wagner

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed

Genres: Food & Drink

ISBN: 9781473988163

Published: 2016-10-19

Publisher: SAGE Publications Ltd

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