The Art of Innovation

by Tom Kelley

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survi

Genres: Non-Fiction

ISBN: 9780385499842

326 pages

Published: 2001-01-16

Publisher: Crown Currency

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