Marketing Graffiti: The Writing on the Wall

by Mike Saren

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.M

Genres: Adult, Business & Finance

ISBN: 9781317747109

Published: 2017-12-01

Publisher: Routledge

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